5 Things to Look for in Your Customer

tender foot pedi blog

Do they come in the door as a chatter box or are they reserved and quiet? Pick up on this and act according to who they are, not what you feel like doing.  You are a service, if the customer wants a good conversation, keep current.  If they are need of silence, let them have their silence.  You shouldn’t have to ask, just be a pro at reading your patron.

  1. Watch for facial expressions. Let’s face it some people have low pain threshold.  Manicures and Pedicures produce their own unique form of pain.  Not that it is excruciating but it is an unusual feeling, especially the new patrons that have never experienced a good service before.
  2. Simple one.. are they ticklish. Might seem like a simple thing, but some customers are embarrassed to admit it and you might end up with a kick to your face, once the customer can’t take it anymore.
  3. Is the customer enjoying themselves. Well they should be , but you must realize that you might be missing on the silent cues.  Sometimes people get manicures because they are lonely, or there is a stress point in their life.  Look for the clues as soon as they walk in the door.  It will make for an easy session.
  4. Are they in a rush. The pedi and manicure are mostly for those who don’t have a care in the world and want to get lost in the service.  Be on the lookout for the customer that is no frills and no muss.  They know when they need your service and it might even be part of their job.  Example: drug reps, doctors etc.  They are required to have nice hands.  They are busy people as well.  So get to know your customer so when they come in again you have an idea if it is business or pleasure, then act accordingly.
  5. Are they in a rush. The pedi and manicure are mostly for those who don’t have a care in the world and want to get lost in the service. Be on the lookout for the customer that is no frills and no muss. They know when they need your service and it might even be part of their job. Example: drug reps, doctors etc. They are required to have nice hands. They are busy people as well. So get to know your customer so when they come in again you have an idea if it is business or pleasure, then act accordingly.

Conversation Matters (most of the time)

This Conversation Matters (most of the time) will not be the longest post, but it really needs to be covered.  You see my fellow Salon owners it is my job to point out what matters.  You might say conversation is a given. I can tell you I’ve heard from numerous new customers of mine complain about their previous nail salon experience.

Most of the patrons told stories of communication gap / language barrier with foreign owned nail salons.

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The Simple Extras Matter

Peddle Me

Peddle Me

We see the set up photographs of beautiful feet draped in rose petals.  Toes wrapped in kiwi, legs wrapped in bath salts.  They do make a wonderful picture with lots of color and a good dose of exotic allure.

Think about it, the average every day patron doesn’t have any idea that most of these methods don’t have a great effect on the overall condition of their feet, but let me tell you this, it will have a tremendous effect on the patron’s psyche.

Listen carefully, with so many reality shows with gazillionaires being wrapped in luxury and showing it all off for the world to see.  The man or woman that works 9 to 5 and his or her tootsies hurt, they deserve a bit of luxury.  They will talk themselves into it in  a New York minute.   So get some rose petals,  run across the street and grab a few kiwis.

It is time you offer the so called exotic to the regular patron.  No, you are not gonna get NY Nail Boutique dollars in fly over country.  Guess what? Its not going to cost you NY dollars to provide it for the average every day customer.

So why not… do your business a favor and go out of the norm to provide a service that no other salon has the nerve or imagination to offer.

 

Nail It,

Jessica

Fierce Nails

Fierce Nails

Fierce Nails

Here we are in 2016 and just like fashion, the nail styles come and go.  Well there is a new twist to the game of nails and I think it needs to take center stage and take its place in the sun. or maybe I should say the shadows.

The nails I am referring to have taken the street name “

“Fierce Nails” If you haven’t seen them yet, first check out the pic inserted to get an idea.  Just think animal, fierce animals at that.  I suppose this is a take of the extreme body additions such as horns, lip rings and body enhancement.  I would say it’s a normal progression in an abnormal and not so easy to digest move to freak style.

The nail variations I have to say are eye catching take an advance skill of nail sculpting.  We see variations of cat claws and Dracula points.  Curved black bear nails are hitting the streets in NY and LA.

Personally I would advise charging 2.5 to 3 times the normal manicure fee. The time involved in sculpting is quite a bit longer than your average every day client.  But you have to see it as a specialty and since the rate can be raised, it can translate to the effect of getting 2.5 clients.

You will be keeping your chairs full with this service. Also you will get people talking.  Not sure if it will take off in the bible belt.  If it ever does…watch out. Money to be made.

Nail it,

Jessica